To launch Nedbank's fist ever Roblox game, Chow Town, we needed to connect with both parents and tweens alike. To do this we created a short online film starring influencer Kairo Forbes and Mom, DJ Zinhle. In this piece Kairo is tired of being bossed around and is ready to put her Chow Town skills to good use and prove she's the real boss of the house.
Chow Town is a unique tycoon-style game designed to offer children aged 9 to 12 a fun way to learn important financial lessons. Players must set up, expand and manage a virtual restaurant. The game features a varied mix of international and South African food items to prepare for their customers. As the preteen empire-builders develop their entrepreneurial instincts by earning badges as rewards to reinvest. The game integrates lessons on budgeting, investing, and financial decision-making, equipping children with the knowledge to make informed choices about their money as they grow older.
Game Development: Sea Monster Entertainment
Agency: Joe Public
Production: Team Best
ECD: Brandon Governder
CD: Jonathan Lavender, Sandhya Mathura
Copywriter: Katlego Thulare
Art Director: Jason Gien, Nontobeko Kunene
Strategic Planning Director: Laurent Marty
Chow Town is a unique tycoon-style game designed to offer children aged 9 to 12 a fun way to learn important financial lessons. Players must set up, expand and manage a virtual restaurant. The game features a varied mix of international and South African food items to prepare for their customers. As the preteen empire-builders develop their entrepreneurial instincts by earning badges as rewards to reinvest. The game integrates lessons on budgeting, investing, and financial decision-making, equipping children with the knowledge to make informed choices about their money as they grow older.
Game Development: Sea Monster Entertainment
Agency: Joe Public
Production: Team Best
ECD: Brandon Governder
CD: Jonathan Lavender, Sandhya Mathura
Copywriter: Katlego Thulare
Art Director: Jason Gien, Nontobeko Kunene
Strategic Planning Director: Laurent Marty