Jägermeister launched the Meister Haus, an activation space, at Rocking The Daisies 2018 - a first for the brand and concept. We were tasked to document and create content around the debut of the Meister Haus to festival-goers and non-festival goers on social media.

We released live social content as the festival unfolded, showcasing the best of Meister Haus and festival goers. A mixture of planned and live social media content gave those who couldn't make 'Daisies an all access pass to the festival.
The result?
A Meister take-over, on the ground and in the Feed.

Advertising Agency: TBWA\Hunt\Lascaris\Durban, Durban, South Africa
Creative Director: Jonathan Lavender
Content Planner: Jonathan Lavender
Photographer: Lee Roy Jason
Editor: Dylan Marriott/Dane Kemper
Videographer: The Minerals
Designer: Stuart Anderson
Community Manager: Keith Dinnematin
Account Manager: Karabo Dumisa/Alison Smith

Festival after-movie
Festival Fashion with Gina Jeans and LeeRoy Jason
The Late Night Show with Miki San Tzu
A live talk show concept that took place in the Meister Haus courtyard. Interviews included, Gina Jeans, ReepsOne, Desmond and the Tutus and
Johnny Cradle.

Late Night Show teaser/intro sequence
Day 1​​​​​​​
Branded content 

Day 2
Branded content 

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