The TOPS at SPAR Sipfest retail campaign needed a fresh facelift to announce its return to stores. We decided to embrace the strong retail component of the campaign and instead of tacking on the product and offer, we moved it to the front. We built a story out of the unbelievable deals that leave our characters stunned and obsessed with only one thing - those unbelievable Sipfest deals.
Characters
'Keeper'
'Cave Guy'
'Billy'
'Skydive Guy'
Keeper
Cave Guy
Billy
Skydive Guy
We wanted the typography to be bold and in your face. We decided on this format as a transition into the next scene. The 'window blind' effect allowed us to match cut from the lounge into the next scene in a fresh way.
