The TOPS at SPAR Sipfest retail campaign needed a fresh facelift to announce its return to stores. We decided to embrace the strong retail component of the campaign and instead of tacking on the product and offer, we moved it to the front. We built a story out of the unbelievable deals that leave our characters stunned and obsessed with only one thing - those unbelievable Sipfest deals. 
Executive Creative Director: Alan Edgar
Creative Director: Marcelle Du Plessis
Senior Copywriter: Marcelle Du Plessis
Senior Art Director: Jonathan Lavender
Junior Designer: Mike Haakestad
Account Director: Robyn Buchannan
Producer: Heidi Rughabar
3D Animation Lead: Kunaal Hiramaan
Photographer: Luke Swanson
Director: Lourens Van Rensburg
Production company: 7 Films
Post Production: Strange Love
Music: Tiger Fight
Client: TOPS at SPAR


Characters
'Keeper'
'Keeper'
'Cave Guy'
'Cave Guy'
'Billy'
'Billy'
'Skydive Guy'
'Skydive Guy'
Keeper
Cave Guy
Billy
Skydive Guy
Title design:

We wanted the typography to be bold and in your face. We decided on this format as a transition into the next scene. The 'window blind' effect allowed us to match cut from the lounge into the next scene in a fresh way.

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