Turns out, showing Mzansi strength in action works.
We set out to remind South Africans that eating Morvite is still the best way to gain strength to tackle any challenge. So, we switched local comedian and personality, Skhumba, with 3 hard working South Africans as he got to work answering phones, manicuring nails and spinning some wheels in the gym. All with some help from Morvite. The result? Hilarious branded content that grew sentiment and positioned Morvite as your strength go-to. And our efforts showed, helping to slow declining sales and even lift them over the campaign period.