In a first for the brand, we used Twitter Voice Tweets to replay some of the biggest moments in sport. By leaning into one of the five senses on Twitter we leveraged an innovative format to connect with our audience. With Reggie Ndlovu's distinctive commentary style, we described those glorious moments all over again. But with just enough detail for listeners to recognise the Big Moment we were revisiting.
Listeners then had to guess which sports star we were describing for a chance to win signed memorabilia from sporting legends, Mike Tyson, Siya Kolisi and Cristiano Ronaldo.