In a bold decision, Reboost shifted its strategy to prioritise building brand recognition rather than relying on promotions.While many were familiar with the tagline "Rise with Reason", only a few truly connected with its essence. Collaborating with South African TikTok Chart Topper, Sizwe Alakine, to compose and produce a branded song that captured this, enabled the brand to establish a more genuine connection.
The release of the "Wake Up Call" song online was a hit, placing Reboost at the heart of the daily pursuit of dreams and positioning the product as something the audience could depend on during moments of low motivation.To tap further into culture, the brand turned to TikTok.
Giving Mzansi a shot at dropping their own bars of motivation to the “Wake Up Call” in a Rap Duet with Sizwe Alakine.
Choosing to play in culture worked, waking up stalling sales volumes and reintroducing the brand essence in a way audiences could now truly experience.
The release of the "Wake Up Call" song online was a hit, placing Reboost at the heart of the daily pursuit of dreams and positioning the product as something the audience could depend on during moments of low motivation.To tap further into culture, the brand turned to TikTok.
Giving Mzansi a shot at dropping their own bars of motivation to the “Wake Up Call” in a Rap Duet with Sizwe Alakine.
Choosing to play in culture worked, waking up stalling sales volumes and reintroducing the brand essence in a way audiences could now truly experience.
